DEVELOP INTO A COURAGE BRAND. DELIVER A RETURN ON COURAGE.

A session by Ryan Berman
Founder, Courageous

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About this session

It's hard to be courageous when your standard operating system is nervous. Ryan Berman, founder of "change consultancy" Courageous, has devoted the last 3 years interviewing many of the most courageous people on the planet including Astronauts, Navy SEALs, Tornado Chasers and bullish business leaders from Apple, Amazon, Dominos, Google and Method.

In business, the companies that win are courageous. The ones who aren't get passed -- or worse, die. 52% of the Fortune 500 since 2000 are now extinct. 9000 brands will revolve on and off the Fortune 500 over the next six decades. Yet, there's a lack of urgency across most organizations to address these callous realities.

Berman shares how any business, being or brand can push through internal paralysis, liberate from their competition and earn a serious 'Return on Courage'.

After this discussion you’ll be able to: • Learn “why we need to be courageous now” (The 4 truths of the Business Apocalypse) • Utilize a modern day, step-by-step framework to becoming a Courage Brand (P.R.I.C.E.) • Begin to identify, address and overcome your largest corporate business fears • Deliver a ‘Return On Courage’.

Ryan Berman

Courageous: a change consultancy that develops Courage Brands® and trains companies how to operationalize courage through Courage Boot Camp.

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