📱=💰 “Emojis for all” - Is Messaging the Future of Customer Support?

A session by Adi Bittan
Co-Founder and CEO , IMPower

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Topics covered by this session

About this session

Got To Get You Into My Life? Is messaging right for your business - What are customer expectations when companies offer messaging? How are they different from other channels?

Takeaway: Messaging is great but only when done right. We’ll share the top pitfalls

Can’t Buy Me Love? Messaging is not just about being cool or loved - How to set goals and measure results of adding messaging as a channel

Takeaway: To understand messaging ROI, you measure the typical metrics BUT the analysis is not exactly the same. Hint: it has to do with goldfish

Do You Want To Know A Secret? The surprising importance of emojis

Takeaway: Emojis are extremely important, and not just for young shoppers. Grandparents love them too

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Adi Bittan

IMPower is the leading provider of text messaging solutions for businesses, designed to improve customer experience and increase support team efficiency by 20-35%. IMpower has served over 18,000 businesses including the SF 49ers, ManCrates, Rockbox, and Eat Club.

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