📱=💰 “Emojis for all” - Is Messaging the Future of Customer Support?

A session by Adi Bittan
Co-Founder and CEO, IMPower

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About this session

Got To Get You Into My Life? Is messaging right for your business - What are customer expectations when companies offer messaging? How are they different from other channels?

Takeaway: Messaging is great but only when done right. We’ll share the top pitfalls

Can’t Buy Me Love? Messaging is not just about being cool or loved - How to set goals and measure results of adding messaging as a channel

Takeaway: To understand messaging ROI, you measure the typical metrics BUT the analysis is not exactly the same. Hint: it has to do with goldfish

Do You Want To Know A Secret? The surprising importance of emojis

Takeaway: Emojis are extremely important, and not just for young shoppers. Grandparents love them too

Adi Bittan

IMPower is the leading provider of text messaging solutions for businesses, designed to improve customer experience and increase support team efficiency by 20-35%. IMpower has served over 18,000 businesses including the SF 49ers, ManCrates, Rockbox, and Eat Club.

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