Got To Get You Into My Life? Is messaging right for your business - What are customer expectations when companies offer messaging? How are they different from other channels?
Takeaway: Messaging is great but only when done right. We’ll share the top pitfalls
Can’t Buy Me Love? Messaging is not just about being cool or loved - How to set goals and measure results of adding messaging as a channel
Takeaway: To understand messaging ROI, you measure the typical metrics BUT the analysis is not exactly the same. Hint: it has to do with goldfish
Do You Want To Know A Secret? The surprising importance of emojis
Takeaway: Emojis are extremely important, and not just for young shoppers. Grandparents love them too